My passion and love for packaging design and the sourcing process grew more than I could’ve imagined after starting my first company, a jewelry brand. From concept and design to final execution, seeing a product come to life is a process I never would’ve thought I'd love as much as I do. My husband often refers to me as an “idea machine." and this is when I knew I needed to create a space to let these ideas flourish and come to life. 

Growing up in a family of all girls, my mom could often be heard saying, “That’s so darling,” and that’s where I found my inspiration! Regardless of what product is developed next by The Darling Effect, you’ll be sure to find yourself thinking,

"that's so darling!"

-Elsa Vos, Founder + Designer